now have a little guy to watch in the razor blade refill matchup.
Shaving razor companies are keeping a close eye on the online razor blade club that mails out quality razor blade refills each month without the big boy costs. These micro shaving razor companies are utilizing social media to get the word out on what they have to offer. And it seems to be working for them. Month over month their subscriber base is growing. RazorBladeClub.com along with a few others like dollarshaveclub are enticing enough to take a good look at. It’s not that they are cheaper to buy from but also that they are more personal and social with their members. It kind of fun too. There’s something to be said when you get a little package in the mail each month. It makes your day. Now I know how the girls feel when they get their makeup subscription boxes, said a razor blade subscriber. Are they shaving razor companies yet in terms of size. No, but they don’t plan on that. They want to have a more connective relationship through membership. Something is happening and it seems like the little shavers are onto something.